Sue Yannaccone is the President & CEO of Anywhere Brands, the residential real estate powerhouse behind Coldwell Banker, Sotheby’s International Realty, Century 21, Corcoran, and Better Homes and Gardens. With over 350,000 agents in its network, Anywhere is the largest brokerage platform in the U.S.—giving Yannaccone a front-row seat to the biggest shifts reshaping housing.
In this episode, Brad Hargreaves sits down with Sue to unpack the post–NAR settlement landscape, the future of buyer-side commissions, and why Clear Cooperation is under fire. They explore how agents are adapting, the realistic role of AI in residential transactions, and the operational challenges of managing tech adoption across a sprawling franchise network. Sue also shares her long-term bet: that streamlined, integrated transactions—not bots—will define the next chapter of real estate.
For anyone navigating the messy convergence of policy, tech, and consumer trust in residential brokerage, this is essential listening.
You can see the full video here or watch and listen on any of the following platforms:
The Thesis Driven Leader Series is made possible with the support of Neutral.
Neutral is redefining multifamily real estate with a focus on sustainability, resident health and well-being. For example, Neutral is building the tallest mass timber and Passive House residential building in the U.S with a state-of-art wellness club in Milwaukee. Beyond environmental impact, Neutral offers investors access to substantial sustainable tax credits and deductions. Accredited investors can explore available opportunities at invest.neutral.us or connect directly with their team to learn more.
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