After years of false starts and regulatory confusion, a few serious projects are pointing toward what this technology can actually deliver for real estate
Building for the real estate industry isn’t easy. Operators are risk averse, owners don’t know what they want, and decision-makers often refuse to make decisions.
Fortunately, Thesis Driven has your back.
Over the past 15 months, we’ve built products to help you and your company succeed at navigating—and selling into—the real estate industry.
Since, hundreds of companies—including top proptech firms—have benefitted from Thesis Driven’s training and database to boost their capabilities, value proposition, and sales velocity.
Here’s what we’ve got in store for savvy proptech companies and vendors:
Course: Fundamentals of Commercial Real Estate
Next 5-week online program kicks off May 12th | $999 | Learn More
Thesis Driven’s longest-running program, Fundamentals of Commercial Real Estate provides an insider’s view of how the real estate industry operates. The course covers:
CRE Stakeholder Ecosystem: Who are the major stakeholders in real estate and how do they work together?
Property Management: What role do property managers play in the ecosystem, and who are the key stakeholders within those firms?
Leasing & Marketing: What is the role of leasing and sales across commercial real estate asset classes including office, multifamily, and retail?
Asset Management: How do asset managers work with other key players to maximize asset value? How does the asset manager role vary across types of investors and owners?
The Role of GPs: An analysis of the key role General Partners (GPs) play in the real estate ecosystem, including types of GPs and GPs' incentives across different investment structures.
The Role of LPs: An analysis of the key role Limited Partners (LPs) play in the real estate ecosystem, including types of LPs and LPs' typical incentives and structures.
Fundamentals of CRE is great for anyone working in the real estate industry today who lacks a traditional real estate background. This includes proptech founders and executives, product managers, and marketers as well as individuals within real estate firms who lack conventional backgrounds.
Next 5-week online program kicks off May 19th | $999 | Learn More
We built our Selling into Real Estate program because we saw a specific need from people and companies who needed help selling into the real estate industry. This course is popular with sales leaders and teams selling products into the real estate industry as well as early-stage founders looking for their first clients.
Selling into Real Estate includes a condensed (2 week vs 5 week) version of Fundamentals of CRE plus three weeks focused on lead generation in the real estate industry. Specifically, the course tackles:
Identifying your audience:Companies: How to identify your top target customers, including an analysis of the different types of real estate firms, investment strategies, asset classes, and more.
Identifying your audience: Roles: Who is your decisionmaker and what process must they go through? A look into the various roles in the real estate ecosystem and how they are all incentivized. Exercise: Building a Buyer Persona.
Making the Financial Case for Your Product: Real estate decisionmakers are a financially-minded set, and your product won't get far without a strong financial case. In this section we’ll also cover the basics of real estate finance and key terminology you’ll need to know. Exercise: Building a Financial Case for Your Product
Crafting the Message: A strong marketing message will break through the noise. With your financial case in hand, we'll craft a marketing message tailored to your target audience.
Top of the Funnel: Inbound: The best leads seek you out. In this section, we'll learn how to generate inbound leads through strong awareness campaigns focused on both earned and owned media.
Top of the Funnel: Outbound: Outbound lead generation allows you to take control of your funnel. From cold calls to LinkedIn campaigns, we'll look at best practices and tactics to reach real estate decisionmakers. Exercise: Building a LinkedIn Campaign.
Nurturing and the Sales Cycle: Most leads don't convert on the first touch. We cover how to nurture leads through content, education, email, and more, building trust and growing engagement.
Conversion: Finally, we take a holistic look at the sales funnel, learning how to identify sales problems and win the business. Exercise: Charting Out the Sales Journey
This is not a “sell me this pen” sales coaching course. Instead, we’ll take a clear-eyed look at the real estate industry, giving sales leaders the tools to hone a message that resonates with both the wallet and the heart. And the four exercises laid out here will give students the opportunity to get direct feedback on their specific product and sales funnel challenges.
Thesis Driven’s real estate developer and owner database now features almost 7,500 active firms building and buying real estate across all the major food groups from multifamily to industrial to office and everything in between—as well as more than 25,000 executives and decision-makers with contact information.
It’s an indispensable prospecting tool for anyone selling into the real estate industry, and our hundreds of subscribers range from proptech firms to debt brokers to LP investors and more.
Warning: prices go up on May 1st (tomorrow!) so today is the last day to lock in the lower ($99/mo) price point. Existing subscribers will keep their grandfathered pricing per month for at least the next two years—so if you subscribe before May 1st, you don’t have to worry about the price change.
Like our newsletter, Thesis Driven’s data is human-built and human-curated. In a world of plentiful—but imperfect—scrapers and AI, good data sets are hard to find.
Want to learn more? Check out a recorded demo here or go here to request a live demo or sign up!
Brad is the founder and editor of Thesis Driven (www.thesisdriven.com), a publication covering innovation in the built world. Over the past decade he has co-founded General Assembly and Common which generated a combined $500M+ in enterprise value.
After years of false starts and regulatory confusion, a few serious projects are pointing toward what this technology can actually deliver for real estate
