I've been following these guys as best I can from over here in the UK - we're a version of this neighbourhood model. What's most interesting to me isn't the location but the size - making cowork work at that scale is very hard but if they crack it - and the design of the buildings is a big part of being the one destination in town - that would be marvellous to watch. We're going to trial something similar. We're www.patch.work FYI
Thank you Brad. I'd add the other boost has been the market education generally as to what coworking / shared office even is. As you know we're operating in regional and neighbourhood markets and they feel about 10 years behind but even they have all heard of WeWork... with its negative connotations there is also something very desirable and cool (and I think that speaks to a slight nostalgia for the enthusiasm of the pre-covid era in general).
Gotta speak more to Switchyards. They are the pinnacle of this and selling new locations out (even in other markets) in less than 10 mins.
I've been following these guys as best I can from over here in the UK - we're a version of this neighbourhood model. What's most interesting to me isn't the location but the size - making cowork work at that scale is very hard but if they crack it - and the design of the buildings is a big part of being the one destination in town - that would be marvellous to watch. We're going to trial something similar. We're www.patch.work FYI
Go get em Freddie! I'd study their OPEX model with club keeps coming from the member community and their marketing + sales models.
Will follow you guys on here.
Thank you Brad. I'd add the other boost has been the market education generally as to what coworking / shared office even is. As you know we're operating in regional and neighbourhood markets and they feel about 10 years behind but even they have all heard of WeWork... with its negative connotations there is also something very desirable and cool (and I think that speaks to a slight nostalgia for the enthusiasm of the pre-covid era in general).