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In just a few years, Thesis Driven has grown from a single newsletter into a full media, education, and data platform reaching top real estate operators and investors. Now we’re ready to scale what’s working.
So we're hiring a Growth Marketer to take responsibility for discovery, conversion, and engagement, working directly with the founders to build and manage high-impact, measurable systems. It’s an exciting opportunity to join us to help build and define our brand.
The full job description is below. Please share it with anyone who might be a fit.
Growth Marketer
Location: New York City preferred
About Thesis Driven Over the past 24 months, Thesis Driven has grown into a leading media, education, and data platform covering the future of the built world. We publish deeply researched analysis for real estate operators, investors, and technology leaders, and have expanded into courses, premium research products, and merchant banking. We have grown profitably, without outside capital, and treat distribution as a core strategic advantage.
About the Role We’re hiring a Growth Marketer to own and scale Thesis Driven’s audience across media, courses, and data products. This is a high-leverage role at the center of the business: you will be responsible for how people discover us, how they convert, and how they stay engaged over time.
You will work closely with the founders, editorial, and product teams to design and run growth systems across email, lead generation, and social channels. This role is about building repeatable, measurable growth loops using modern tools, automation, and experimentation.
No real estate background required.
What You’ll Own
Email growth and performance
Own list growth, segmentation, onboarding, and lifecycle campaigns
Maintain deliverability and data hygiene across platforms
Balance improving paid conversion with audience engagement
Lead generation and funnels
Design and optimize lead magnets, landing pages, and conversion flows
Partner with editorial and product to turn content into acquisition engines
Build attribution-aware funnels across products
Social and distribution
Work directly with founders Paul Stanton and Brad Hargreaves to create social content that engages and converts
Repurpose long-form content into high-performing distribution assets
Test new formats, platforms, and partnerships
Growth systems and automation
Implement and maintain modern growth and automation tooling
Build workflows across email, CRM, analytics, and payments
Reduce manual work and increase iteration speed
Measurement and experimentation
Define growth KPIs and dashboards
Run structured experiments and report results clearly
Translate data into decisions, not vanity metrics
A Typical Week Might Include:
Launching and iterating on an email onboarding flow
Testing a new lead magnet tied to a course or data product
Working with founders Brad and Paul to develop new social acquisition strategies
Cleaning and restructuring audience data to enable better segmentation
Evaluating new automation or analytics tools
Reviewing funnel performance and prioritizing experiments
Who We’re Looking For
Proven experience in growth marketing, lifecycle marketing, or audience growth
Deep comfort with modern growth, analytics, and automation tools
Strong intuition for distribution and conversion, backed by data
Clear written communication and the ability to collaborate across functions
Brad is the founder and editor of Thesis Driven (www.thesisdriven.com), a publication covering innovation in the built world. Over the past decade he has co-founded General Assembly and Common which generated a combined $500M+ in enterprise value.
