Thesis Driven, the Magazine

We're going long on print.

This October, we are releasing the first edition of Thesis Driven in physical form: a 60-page glossy print magazine filled with features, profiles, original reporting, and editorials from myself, Paul, and Thesis Driven's top guest contributors.

The magazine costs $25, and we mail to anywhere in the US and Canada. If you'd like a copy, you can purchase one here.

We believe the magazine will be a fun and thought-provoking read in its own right, but we also can't think of anything better to leave on the coffee table in your lobby that says I know what's what in real estate.

If you'd like to know why we're doing this, read on.

Digital channels are increasingly saturated. AI-powered sales tools paired with ever-richer contact databases make it easy for any inside sales rep to generate thousands of "custom" emails to anyone with decision-making power in a given industry each day. LinkedIn, X, and Instagram are no different: largely bots talking to bots. As AI-generated content gets more indistinguishable from human-produced work, there's a real probability the internet loses media market share before long, at least among the specific, sophisticated audience Thesis Driven looks to reach.

While Thesis Driven's reach is larger and faster-growing than ever, we don't believe this is the time for media brands to rest on their digital laurels.

We also love the physical form of a magazine, and we think it fits well with how people actually consume Thesis Driven: often not as newsletters come out, but in a binge on a flight or Sunday morning over coffee, much as one once read the weekend paper.

Sign up to get a copy when it comes out this fall. We intend this to be the first edition of many to be published on a biannual basis.

We are also taking a limited number of advertisers. If you'd like to discuss, please reach out at brad@thesisdriven.com.

-Brad Hargreaves