The best high growth sponsors we know aren’t just executing—they’re telling stories that investors can understand, remember, and share. In a market where capital formation is increasingly digital and competitive, the GP’s brand is becoming their moat.
That’s why we’re launching Capital Studio, a two-day, invite-only production experience in NYC on November 24-25 in partnership with Gesundheit Studios and Tom Scourfield(from Lemon Leverage)—the creative teams behind some of the most viral and authentic sponsor content in real estate, on LinkedIn, and beyond.
Over two days in New York City, we’ll bring together 10 developers & operators who want to push the envelope on how capital markets content is made. Each will leave with a full suite of professional videos—hero reels for websites, founder interviews, 90-second pitch clips, and social snippets—plus a six-month content and LinkedIn growth strategy built to attract investors.
We’ll also feature each participating sponsor across Thesis Driven’s channels, helping amplify their stories to our investor audience of real estate executives, family offices, funds, and capital allocators.
We’ve spent the past year building CapitalStack and Buy Box, and hosting pitch nights. And what’s become clear is that capital raising has become media (we’ve put together +$100mm of investments/commitments this year via these new channels).
Investors want to know who you are, your track record, and your competition before they ever read your deal memo. A strong content strategy builds familiarity, credibility, and momentum before sending your first emails to investors.
Capital Studio is for GPs who see the opportunity in that shift.
It’s for sponsors with a story they want to tell—about their thesis, their geography, their niche—and who want to translate that into professional content that reaches and converts investors.
You’ll work directly with:
Thesis Driven (capital markets positioning, storytelling, and investor visibility)
Gesundheit Studios (production and editing pros)
Go Lemon Leverage (LinkedIn strategy and growth experts)
Together, we want to turn your story into a 6-month campaign that catalyzes your GP brand building journey!
What you get—and what it costs
Each participant will receive:
A full 6-month content roadmap tailored to your raise timeline
A suite of edited assets, including:
A hero video for your website
A founder interview reel
90-second pitch video for investor decks
10+ social clips (short and medium form)
Hands-on creative sessions with Gesundheit + Go Lemon + Thesis Driven
Collaborative amplification across Thesis Driven’s channels
The investment: $25,000, all-inclusive of studio time, strategy, filming, and editing.
(Travel and lodging not included.) Only 10 sponsor slots are available for this first cohort.
Capital Studio NYC
November 24-25
Gesundheit Studios, New York City
Two days of filming, strategy, and content creation
Brad is the founder and editor of Thesis Driven (www.thesisdriven.com), a publication covering innovation in the built world. Over the past decade he has co-founded General Assembly and Common which generated a combined $500M+ in enterprise value.
Paul Stanton is a Partner at PTB, a boutique investment bank focused on joint ventures, capital raising, and M&A transactions. Paul is a Teacher and Writer at Thesis Driven, developing and growing next-gen real estate & proptech concepts.
