Placemaking

Placemaking in real estate development, covering how a building, a district or a whole town acquires an identity people travel for. Thesis Driven tracks the operating side of placemaking rather than the renderings: programming and activation, ground-floor retail curation and tenant mix, third places and the economics behind them, brand and storytelling across the tower, district and city scales, and how developers underwrite value that shows up as rent premium rather than as a line item.

11 articles

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