Selling Into Real Estate
Selling technology, services and products into the real estate industry. Thesis Driven dives into how to find owners and developers in a fragmented market, who actually signs and who only advises, building the financial case around NOI and asset value, buyer personas across the ownership stack, outbound and inbound channels that work on real estate buyers, and the recurring traps that kill proptech companies.
New Workshop: Selling Into the Real Estate Industry
For seven years at Common, I sold real estate owners and developers on two things they had every reason to
Thesis Driven Operator Database: Introducing Signals
Real-time intelligence for vendors and capital, built around tracking how the real estate industry actually moves.
New Workshop: Doing Conferences the Right Way
A 90-minute tactical workshop for real estate professionals and vendors who want to get the most out of conferences
How Real Estate Operators Grow
A data-driven analysis of how real estate GP scale correlates with technology adoption, specialization, asset class, and more
Analyzing 71,000 Real Estate Executives
There are tens of thousands of real estate leaders in Thesis Driven's database. What do they all do?
How to Find Real Estate Developers
Finding active real estate developers is harder than it sounds. What actually works — and a searchable database of 8,000+ US operators.
Thesis Driven for PropTech Companies and Vendors
Building for the real estate industry? We can help.
Upcoming Course: Selling into The Real Estate Industry
Making the case, honing the message, and closing the deal with real estate owners and developers
Our Developer + Owner Database by the Numbers
Cataloguing 7,000+ real estate GPs in the US and Canada
Emerging Managers & Technology
Building a living database of emerging real estate operators raising their hands for new and interesting technology
Selling into The Real Estate Industry
Making the case, honing the message, and closing the deal with real estate owners and developers